South star actor Dhanush is seen in 7up soft drink advertisement. He is the new brand ambassador of 7up. He is stylish and making fun on college farewell day.
The brand 7up also launched new creative campaign "Tu Up Toh Duniya Up" and a refreshed visual identity in line with the global effort around the world, "Feels Good To Be You".
Ruchira Jaitly, Senior marketing director of Social Beverages, PepsiCo India, said, "We are thrilled about our association with Dhanush as he embodies the spirit of our brand inherently."
Dhanush said, "I am glad to be part of this interesting and exciting campaign. We all change ourselves to suit the usual norms but I am glad that this campaign encourages people not to lose their original self to celebrate their authentic self."